About

Built with
intention.

roofY started from a simple observation: great roofing contractors were losing jobs not because of their craftsmanship — but because no one answered the phone fast enough after a storm.

Michael and Badre built roofY to close that gap permanently. Not with another app that adds to your to-do list, but with AI systems that run silently in the background — answering every call, qualifying every lead, and following up until the deal is closed.

The team

Michael Brito

Co-founder

Systems architect with a background in automation engineering and product design. Obsessed with removing friction from complex workflows.

Badre Elkhammal

Co-founder

Growth operator and AI integration specialist. Has built and scaled sales automation systems for dozens of service businesses.

Our values

Calm over chaos

We build systems that reduce noise, not add to it. Every decision is guided by what creates the most clarity.

Precision

We don't ship until it works exactly as intended. We'd rather take an extra day than deliver something that's almost right.

No hype

We say what we mean. No inflated promises, no manufactured urgency. If something isn't the right fit, we say so.

Human at the core

AI should handle the repetitive so roofers can focus on what only humans can do. That's the only version of automation worth building.

“Roofing contractors deserve technology that works as hard as they do — quietly, reliably, and without drama.”

Michael & Badre, roofY